HELL YEAH // a permanent battle cry, a love story of commitment to the unknown and the uncomfortable.
Guest Creative Director Angela MonDragon George challenge us: “Choose a mantra you live by and portray it with full freedom.” Done & done. A hand-sewn hell yeah because flags promote pride, a fearless victory in the face of anything and it is stitched into every fiber of my being. The ‘all in, no holding back’ type of lifestyle. The ‘I want to fall in love so I’ll fall on my face if I have to’ type of thinking. It’s a wedding commitment; in sickness and in health. Hell yeah clothes you in adventure; drenches you in aliveness, and soaks you in memories. Say it with me.
CONCEPT | PHOTOGRAPHY